Advertiser FAQs
How do I sign up for Ad.ly as an advertiser?
Click here to sign up as an advertiser by sending a request to the Ad.ly team.
Is Ad.ly affiliated with Twitter?
While Ad.ly is not affiliated directly with Twitter, Ad.ly securely connects with Twitter via their supported APIs.
Why should advertisers use Ad.ly?
The Ad.ly platform allows advertisers to reach a highly engaged audience on Twitter by matching them with influential personalities to promote their message.
How does Ad.ly work?
For each campaign, Ad.ly automatically inserts your desired message as a tweet in each publisher's Twitter feed. When sent, the Twitter publisher’s followers will see your message just like they would any other tweet sent from the publisher.
How is an Ad.ly ad disclosed?
The end of every Ad.ly tweet (except tweets for charity) is marked with "(Ad)" notifying the publisher's audience that this is an advertisement. In order to ensure authenticity, every Ad.ly tweet has to be explicitly approved by the Twitter publisher and is disclosed as an ad.
Who writes the ad copy?
Advertisers write the ad copy, which the publishers can then approve or deny.
What happens if a Twitter publisher denies my campaign?
If a Twitter publisher denies a campaign, the advertiser will be refunded for that portion of their campaign purchase.
How and when is a campaign flighted?
While entering the campaign details, advertisers can specify the date they want a campaign to be flighted, and Ad.ly will do the rest.
How does Ad.ly track the effectiveness of campaigns?
For every campaign, advertisers can track the number of clicks from their advertiser dashboard.
Where on the platform does an advertiser go to manage their campaign?
Advertisers can manage their campaigns from their advertiser dashboard.
How does an advertiser pay?
Advertisers can pay by either credit card or with insertion order (I.O.) depending on the advertiser and the campaign value.
How do I purchase a campaign to run at a future date?
When you create an Ad.ly campaign, you can choose exactly when you want that campaign flighted.
If I have questions or concerns, how do I reach Ad.ly?